Okay, now the real fun starts. That's not to say we weren't enjoying ourselves before; we've made some great cocktails with our previous four bottles. But now that we've created a solid foundation of bases and vermouth, our next few bottles introduce some bold unique flavours that unlock quintessential classics and innovative originals alike. Bold certainly describes the first of these bottles, Campari.
Campari is a classic Italian aperitif, characterized by its bitter flavour and dark red colour. Too bitter for many to enjoy straight, it is often mixed with soda or juice, or in cocktails. The combination of Campari with vermouth and a base produces several fantastic all-timers, several of which we'll feature in the next few weeks.
Our previous bottles have represented more general taxonomical groupings. American Whiskey, for example, contains rye, bourbon, blends, and many brands and varieties within those sub-categories. Campari, on the other hand, is a brand name. Cynar, Aperol, Suze, and other various amari (amaro is Italian for bitter) share some similarities, but there is only one Campari.